Taylor Bornstein

About

Taylor Bornstein

I write. I manage writers. I plan and execute great content. I love the Oxford comma as much as I do not love snakes.

I started writing choose-your-own adventure books when I was a little kid (you never died in the wizard's cave in my versions). In middle school, my best friend and I recorded pretend radio commercials on a mini mono boombox. In grad school, I wrote stories about thugs and dragons and magic.

I've always been a writer. Words have always mattered. I was lucky enough to build a career around something I love.

What I do

  • Content strategy & editorial direction
  • Public relations & earned media programs
  • Brand voice, editorial guidelines & style systems
  • Content team building & management
  • Video and podcast — scripting, storyboarding, and standing up original shows
  • AI tooling for content and editorial workflows
  • Measurement — PR metrics, GEO/AEO, and attribution for editorial work

Experience

Bolt.new — Content and Communications Director

Feb 2026 – present

Remote

  • –Grew own-domain AI citations from 786 to 1,809 in a month via a GEO/AEO content strategy — #9 to #5 among all cited domains, the largest gain in the top 25.
  • –Built and rolled out a company-wide AI tool suite for content and writing, including a Claude-linked copy desk and a custom content/PR calendar.
  • –Set content strategy across B2B and B2C messaging, launched a new blog, and grew publication cadence from 1–2 posts/month to 3–4/week.
  • –Write and storyboard video scripts for product and customer content.

Mendix — Director of Content Marketing and Public Relations

Jul 2023 – Feb 2026

Remote

  • –Ran a data-driven PR program across 5 agencies (US, UK, Benelux, DACH, Singapore), driving earned media to 60% of tier-1 coverage — a 40% YoY increase.
  • –Planned and executed an integrated campaign on an original global survey: coverage up 75% in 3 weeks, $10M influenced pipeline.

Mendix — Senior Manager & Manager, Content Marketing

Sep 2020 – Jul 2023

Remote

  • –Grew the content team from 1 to 9 writers and strategists in 9 months; built the editorial calendar and full-funnel program that scaled with it.
  • –Recovered a 22% YoY web traffic deficit with 4 new SEO-optimized content BOMs.
  • –Launched and ran a single-season customer story podcast, and scripted and storyboarded video across the content program.

Mendix — Copywriter

Sep 2019 – Sep 2020

Remote

  • –Established the Mendix brand voice and editorial guidelines across blogs, ebooks, white papers, webinars, video, events, and email.

Iron Mountain — Marketing Copywriter

Sep 2016 – Aug 2019

Boston, MA

  • –Launched and owned InfoGoTo.com, Iron Mountain's information and data governance thought-leadership site, from concept through launch and ongoing editorial operation.
  • –Ran full-funnel, multi-channel content plans across product lines and geographies.
  • –Launched and ran a two-season podcast interviewing enterprise governance experts, and scripted and storyboarded video work alongside it.

Freelance Writer & Editor — Self-Employed

Aug 2014 – Sep 2016

Remote

  • –Wrote blog content, SEO web copy, product reviews, and ghostwriting for clients including Benefitness Health Club and NANETS; designed and built client websites.

Benefitness Health Club — Marketing Manager

May 2015 – Aug 2016

Brookline, MA

  • –Developed and ran marketing campaigns promoting membership and gym services.

Internet Brands — Content Editor & Manager, Retail Marketing

2009 – 2014

Remote

  • –Wrote copy for up to five retail websites daily while managing and training a team of 5–8 writers across a portfolio of consumer brands.
Taylor Bornstein

Currently

Content and Communications Director, Bolt.new

Remote · Feb 2026 – present

Education

MA in Creative Writing, University of Warwick

BA in English & Spanish, University of Vermont (cum laude)

Get in touch