Here are a few things we know.

Digital transformation is important. PWC research indicates that 60% of top executives say digital transformation is their most critical growth factor in 2022. According to a recent BCG survey – 80% of organizations intend to accelerate the digital transformations they have planned.

Digital transformation is expensive – IDC forecasted that global DX spending will hit $1.8 trillion in 2022, going up to $2.8 trillion by 2025.

And it is hard. 70% of digital transfo

Changes in the B2C world often redefine what an easy digital interaction with a company looks like and feels like – thereby making a B2B portal or digital touchpoint seem antiquated by comparison. Some might argue that the customer experience in the B2B world isn’t as necessary; B2B customers are other companies, not individual consumers, so their expectations are different.

But people thinking along those lines are in the slim minority. According to research conducted by Forrester, 80% of the